Daimler Truck Middle East Africa EliteClass 2024 Awards Ceremony Celebrates Excellence in the Commercial Automotive Industry

Dubai, UAE – The highly anticipated EliteClass 2024 Awards Ceremony brought together 40 Daimler Truck Business Partners for a night of recognition and celebration. Held at the One&Only Royal Mirage, the prestigious black-tie event honoured top-performing General Distributors who have demonstrated exceptional performance, dedication, and commitment to excellence in 2024.

The EliteClass 2024 Awards Ceremony was the culmination of a year long EliteClass program for Middle East and Africa measuring 24 categories across the entire business spectrum for Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus.

The awards highlighted the dedication and resilience of partners who have achieved outstanding performance and a remarkable commitment to excellence, and therefore contributed significantly to Daimler Truck success in the MEA regions.

Mr. Michael Dietz emphasized the importance of collaboration and performance-driven success during his opening address: “EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners. Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region.”

The evening was capped with the awarding of the three prestigious “EliteClass General Distributor of the Year 2024” awards:

• • EliteClass MENA Fuso Truck & Bus General Distributor of the Year 2024:
    • Al Habtoor Motors – UAE
  • EliteClass MENA Mercedes-Benz Trucks General Distributor of the Year 2024:
    • Emirates Motor Company – AbuDhabi
  • EliteClass Central Africa General Distributor of the Year 2024:
    • Akagera Business Group – Rwanda

The EliteClass 2024 Awards reaffirm the company’s commitment to excellence, continuous growth, and the recognition of partners who drive success in an evolving industry landscape.