London, UK – Following confirmation of the initial roster of broadcast partners, new season for the thrilling high-speed action of “WTCR” FIA World Touring Car Cup will be shown by 33 broadcasters in 162 countries.
They will provide a mix of live coverage, race highlights and news round-up programming throughout the 2021 title chase, which began on the world’s toughest track, the Nürburgring Nordschleife in Germany, last weekend.
The broadcast partnerships secured to date are set to result in better viewing figures than in 2020 when the WTCR’s greatest-ever broadcast distribution so far was achieved and when a cumulative audience of 330.3 million was recorded.
WTCR Race of Germany was the first of eight events scheduled between June and November when 22 of the world’s best touring car racers representing 12 countries and five different car brands will be chasing success.
No fewer than 14 broadcasters are covering all events live, while the WTCR will also benefit from reinforced news access arrangements with SNTV, Motorsport.tv and Eurovision to maximize visibility.
The WTCR is also expanding beyond the traditional linear coverage with a complementary audience on major OTT platforms, including Eurosport Player, MotorTrend on demand in North America, Tencent in China, Motorsport.tv and KAYO Sports in Australia.
As well as LIVE coverage on Eurosport, which is available in more than 70 countries in Europe and the Asia-Pacific region, existing agreements to show the WTCR as it happens throughout the world have been extended, such is the spectacular appeal of the series and its sprint-style, bumper-to-bumper racing format.
In addition to a number of multi-year partnerships, WTCR promoter Eurosport Events, via Discovery’s sub-licencing department, has completed new agreements with Claro Sports in Central and Latin America, Dubai Sports in the MENA Region and Fox Sports in Australia. Discussions remain ongoing with a number of other prospective partners to expand the initial roster.
The global broadcast partnerships agreed so far for the 2021 season are as follows:
EUROPE
Eurosport (54 countries)
Diario AS, Spain
Kanal 9, Sweden
Motowizja Poland
RTBF, Belgium
RTL 7, Netherlands
RTVS, Slovakia
Sport TV, Czech Republic, Hungary, Slovakia
TV3 Sports, Baltics
AMERICAS
Canal 7, Argentina
Canal 12, Uruguay
Claro Sports (new), Central and Latin America (17 countries)
Fox Sports, Mexico
Motorsport.tv
MotorTrend, Canada, USA
VTV, Uruguay
ASIA-PACIFIC
Eurosport (9 countries)
Astro, Brunei and Malaysia
beIN Sports, South-East Asia (8 countries)
CCTV, China
Fox Sports (new), Australia
J SPORTS, Japan
Sky, New Zealand
Tencent, China
AFRICA AND MENA
beIN Sports (24 countries)
Dubai Sports (new) (24 countries)
Startimes, Sub-Saharan Africa
SuperSports (54 countries)
WORLDWIDE NEWS DISTRIBUTION
SNTV and Eurovision (news agency distribution)
Motorsport.TV (digital platforms)
Planet Speed, TCR Magazine (motorsport magazines insertion)
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