Cairo, Egypt – Toyota Egypt Group, a leader in the Egyptian automotive sector, held its annual Toyota Genuine Motor Oil Dealer Conference, in recognition of the efforts and achievements of its authorized partners. The event celebrated top-performing authorized dealers for their exceptional performance and service quality. Toyota showcased its latest innovations and a wide range of oil products. The conference also facilitated networking between authorized dealers and industry experts and reaffirmed Toyota Egypt’s ongoing commitment to supporting its dealers based on mutual trust.
A major highlight of the event was the official launch of the “Golden Warrior” campaign, marking an important step in expanding the reach of Toyota Genuine Motor Oil products in the Egyptian market – a step forward in the journey of shared success and excellence.
The event was attended by Mr. Ahmed Monsef, CEO of Toyota Egypt Group; Mr. Janasan Mahadevan, Deputy Managing Director of Idemitsu Middle East and Africa; Eng. Hani El Khadrawy, After-Sales Director for Toyota Egypt Group; along with Toyota Egypt Group management and our partners the authorized dealers.
Mr. Ahmed Monsef, CEO of Toyota Egypt Group, expressed his sincere gratitude to all Toyota Egypt branches and the authorized dealers’ network spanning 74 branches across Egypt. He emphasized that they are a cornerstone of Toyota Egypt’s success in the local market. He also expressed great confidence in Idemitsu’s 110+ years of leadership in oil manufacturing. He stated: “We are always striving to continue our fruitful collaboration with all our partners, and today we celebrate one of the key pillars of Toyota Egypt’s growth – Toyota Genuine Motor Oil (TGMO). Amid the current challenges in the Egyptian market, this product has proven to be a vital element in our strategy for excellence and innovation. Since the official launch in 2019, and thanks to God, the efforts of our team, and our valued dealers, we’ve achieved a significant increase in market share—an achievement we are proud of and aim to multiply in the near future.”
Eng. Hani El Khadrawy, After-Sales Director for Toyota Egypt Group, commented: “Toyota Genuine Motor Oil has become a core pillar in our transformation and expansion strategy. Our goal is to reach all customer segments and collaborate with sales points across Egypt. Despite numerous challenges, our strong and continuous cooperation has led to a tangible presence in the Egyptian oil market – the second largest in Africa. We aim to expand our dealers’ network and acquire new partnerships. I would also like to highlight that Toyota Egypt is the first automotive company in Egypt to achieve this level of success in promoting and distributing branded oils and capturing such a market share. Toyota Genuine Motor Oil delivers unmatched quality, backed by continuous testing and strict quality standards under the supervision of Idemitsu – the exclusive licensee to produce Toyota Oil in the Middle East and Africa.”
Mr. Janasan Mahadevan, Deputy Managing Director of Idemitsu Middle East and Africa, added:“Toyota stands out as the first global automaker to produce engine oil under its own brand name. In manufacturing TGMO and LGMO oils, we’ve ensured compliance with the latest global technologies and the most rigorous environmental standards. These high-viscosity oils are designed to extend the life of Toyota and Lexus engines and are certified by the European Automobile Manufacturers Association and the American Petroleum Institute.
Toyota Genuine Motor Oils are tested in certified labs using Toyota engines, with testing periods reaching up to 4 million kilometers under the toughest operating conditions. This ensures maximum protection against wear, friction at startup, and thermal stress in all driving conditions—whether in congested urban streets or rough highways—ensuring safe driving and optimal performance for Toyota customers
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