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GOODYEAR DESIGNS TIRE FOR LANCIA CONCEPT VEHICLE

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In 2023, Cairo, Egypt witnessed a groundbreaking collaboration between Goodyear and the revived Lancia brand, which placed customization, aerodynamics, and design at the forefront.
Goodyear was chosen to create a custom tire for the Lancia Pu+Ra HPE, the latest addition to the Lancia Concept line. This all-electric vehicle embodies the brand’s vision of cutting-edge design, sustainable technology, and cozy interior comfort.

Goodyear developed a unique concept tire for the vehicle which includes a customized tire sidewall design, providing a seamless integration of the vehicle’s rim with the tire, adding to the luxurious and premium look of the concept vehicle.

The tire Lancia PuRa HPE Exterior Detail GOODYEAR GOODYEAR DESIGNS TIRE FOR LANCIA CONCEPT VEHICLEsidewall provides a very high aerodynamic performance level, enhancing energy efficiency. It also has a specific construction to withstand instant electric car torque.

Laurent Colantonio, Goodyear Senior Director Technology Consumer EMEA said: “This year Goodyear celebrates its 125th anniversary, so this is a fantastic moment to partner with Lancia for the re-birth of their iconic brand, bringing two pioneers of the automotive world back together in a moment of glory.

“We are thrilled to have worked on this concept tire which made us think outside of the box regarding customization, aerodynamics, and design.

“It was essential to marry our technical expertise with Lancia’s so we could produce a seamless tire and rim combination which enhanced energy efficiency while remaining aesthetically pleasing.”

OPTERA 2025 GOODYEAR GOODYEAR DESIGNS TIRE FOR LANCIA CONCEPT VEHICLE

GOODYEAR GOODYEAR DESIGNS TIRE FOR LANCIA CONCEPT VEHICLE

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