Cairo, Egypt – Nour ElDin ElSherif Group, a pillar of the Egyptian automotive industry since 1943, proudly announces the arrival of ROX 01, the groundbreaking Range Extended Electric Vehicle (REEV), marking a new era in family mobility. As the first of its kind in Egypt, ROX 01 blends cutting-edge technology, refined luxury, and exceptional performance, setting a new benchmark in the automotive world.
Innovative Technology Meets Premium Comfort
More than just a vehicle, ROX 01 offers a revolutionary driving experience. Equipped with REEV technology, it features an advanced lithium-ion battery pack that powers dual electric motors, delivering an exhilarating 0 to 100 km/h acceleration in just 5.5 seconds. With a peak torque of 740 Nm and maximum power output of 350 kW, ROX 01 guarantees a smooth, powerful, and confident drive across urban roads and challenging terrains alike.
Advanced Suspension System
The Front Aluminum Double Wishbone Suspension and Rear Aluminum Alloy H-Arm Multi-Link Suspension work together to enhance driving precision and comfort. The split double-wishbone structure improves tire grip and body stability during acceleration, braking, and steering.
The H-Arm suspension system separates longitudinal flexibility from caster flexibility, reducing stiffness and enhancing shock absorption, ensuring optimal ride comfort across diverse road conditions.
All-Wheel Drive Excellence
For unmatched stability and control, ROX 01 is equipped with an intelligent All-Wheel Drive (AWD) system, featuring an adaptive body attitude correction system. This ensures instant adjustments to oversteer and understeer, guaranteeing a smooth, safe, and enjoyable drive in all environments.
Exceptional Off-Road Capabilities
Engineered for adventure, ROX 01 sets a new standard in off-road performance with an impressive 100% climbing ability.
With an approach angle of 22.2°, departure angle of 25.1°, and longitudinal passing angle of 19.7°, ROX 01 seamlessly maneuvers through potholes, dirt roads, and challenging terrains. A ground clearance of 205 mm ensures added protection, while a climbing capacity of up to 45° empowers drivers to tackle steep inclines effortlessly.
Designed for exploration, ROX 01 also boasts an exceptional wading depth of up to 700mm, making it the ideal choice for families and outdoor adventurers, offering seamless navigation through rivers and flooded pathways.
Versatile Seating Configurations for Every Journey
Understanding the diverse needs of modern families, ROX 01 offers flexible seating options:
- Luxurious 6-seat aviation configuration
- Spacious 7-seat family arrangement
All seats are wrapped in premium Nappa leather with advanced electric adjustments. The aviation seats feature 12-way customization and zero-gravity recline, while the family seats offer 8-way adjustments, ensuring superior comfort on every trip.
For added versatility, the family seats fold into a full-size bed (2m x 1.3m), transforming the cabin into a cozy space for long journeys or camping adventures.
Premium Rims for Enhanced Performance
ROX 01 rides on 21-inch Pirelli aluminum alloy rims, designed to enhance stability, grip, and handling on both paved roads and off-road trails. Engineered for durability, these rims ensure a seamless driving experience across all terrains.
Convenient Charging Solutions
Stay connected on the go with two wireless charging pads and six USB ports (Type-C & Type-A), ensuring every device remains powered throughout your journey.
State-of-the-Art Technology Features
- Multiple Displays: The driver is equipped with a 12.3-inch digital instrument cluster and a 15.7-inch central display (3K resolution), providing intuitive control and access to vital information.
- Rear Entertainment System: A 15.6-inch rear entertainment display keeps passengers engaged, ensuring enjoyable long journeys.
- Mobile Application: The dedicated ROX 01 app allows users to lock/unlock the vehicle, control windows, activate the air conditioning, and manage key features—all from their smartphone.
Warranty and Free Service
To offer peace of mind, ROX 01 comes with a comprehensive warranty and service package:
- 5-year / 150,000 km vehicle warranty
- 8-year / 240,000 km battery warranty
- 3-year / 60,000 km free service package
With these premium assurances, customers can enjoy their driving experience with complete confidence.
Conclusion
With the launch of ROX 01, Nour ElDin ElSherif Group reinforces its pioneering role in Egypt’s automotive industry. By delivering advanced technology, superior comfort, and groundbreaking performance, ROX 01 is set to transform the driving experience for Egyptian customers.
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