
London, UK – PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new broadcast partnership with Japan’s leading dedicated sports broadcaster, J Sports Corporation.
J Sports’ four channels and its on-demand service reach over 6.5 million homes in Japan and broadcast more than 5,000 hours of elite sport every year.
Renowned as the Home of motorsport, baseball, rugby and cycling thanks to wide-ranging agreements to broadcast elite levels of each sport from both domestic and international competition, J Sports is the number one dedicated sports broadcaster in the country.
The agreement strengthens the long-standing relationship between PURE ETCR’s promoter Eurosport Events and J Sports, which dates back to 2017 and the FIA World Touring Car Championship.
As the home of some of the world’s largest and most-renowned vehicle manufacturers, Japan is pushing ahead with plans to become a zero-emissions society by 2050.
Much of the technology that has become commonplace in the push towards electromoblity originated in Japan, which produced its first electrified car in 2010 and has, for decades, been a pioneer in the introduction of new technologies aimed at greener mobility.
PURE ETCR, the world’s first all-electric, multi-brand touring car championship, will host its first full season in 2021 with a calendar comprising five all-action events in Europe and Asia, beginning at Autdromo Vallelunga Piero Taruffi, Italy, on June 18-20.
The competing machines are the most powerful touring cars ever built with a peak power of 500kW – the equivalent of 670bhp – generated by their electric motors.
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