London, UK – Supercar maker McLaren Automotive today announces it has joined the membership of Walpole, the British luxury representative body, taking its place alongside leading British brands such as Burberry, Fortnum & Mason and Claridge’s.
Joining Walpole, whose mission is to promote and enhance the British luxury sector across the world, will help to reinforce McLaren’s luxury brand positioning, which is based on its pioneering technology, innovative design, the powerful performance of its supercars and a luxurious ownership experience.
As a member of Walpole, McLaren is also able to link into Walpole’s extensive global luxury network. This includes the European Cultural and Creative Industries Alliance (ECCIA), the European high-end and luxury industries’ association of which Walpole was a founding member.
ECCIA is composed of six European high-end cultural and creative industries organisations – Altagamma (Italy), Circulo Fortuny (Spain), Comité Colbert (France), Gustav III Committee (Sweden), Meisterkreis (Germany) and Walpole (UK) – who between them represent over 600 high-end and luxury brands and luxury groups including Kering and LVMH.
Walpole, headed by CEO Helen Brocklebank, also runs regular trade missions to the US, a key market for McLaren and the wider British luxury sector, in collaboration with the UK Government.
A leader in the UK’s high-end luxury car sector, McLaren is part of the niche automotive industry which accounts for over 65% of the overall value of sales in the luxury sector according to Walpole’s 2019 economic impact study.
McLaren Automotive’s membership commences in advance of the global reveal of Artura, the company’s first series-production high-performance hybrid supercar and the first of its line-up to use an innovative new lightweight architecture – designed and built at McLaren’s new advanced composites facility in Yorkshire – which will underpin the company’s next generation of electrified supercars.
Drawing on decades of expertise in race and road car engineering, McLaren has a focus on reducing vehicle weight to improve performance and energy efficiency, a philosophy it believes will have wider application beyond its supercars as the world looks to reduce emissions.
McLaren already works and partners with some of the world’s most renowned luxury brands including Richard Mille with whom it co-creates limited edition watches as well as emerging British brands such as premium sportswear company Castore.
اكتشاف المزيد من مجلة سوق السيارات.. .. عالم السيارات بين يديك
اشترك للحصول على أحدث التدوينات المرسلة إلى بريدك الإلكتروني.
Related posts:
