Ducati opens a pop-up store in Paris completely dedicated to the Multistrada V4

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Paris, France – The first Ducati pop-up store dedicated exclusively to the Multistrada V4 has opened its doors in the historic centre of Paris. Located at 32, Place de la Madeleine in Paris’ 8th arrondissement, the temporary venue named “La Galerie by Ducati” offers a new and immersive experience in the world of travel and adventure.

1 MultistradaV4_PopUpStore_Paris _1_ An ideal opportunity according to Patrizia Cianetti, Marketing and Communications Director for Ducati Motor Holding: “The pop-up store project expresses Ducati’s desire to experiment with new forms of interaction with its fans and to create more and more opportunities to meet the public. “La Galerie by Ducati”, in particular, enhances in a prestigious context the features and versatility of the Multistrada V4 taking inspiration from an art gallery. The installation is designed not only to make Ducatisti dream, but also to prepare them for their next adventure.”

3 MultistradaV4_PopUpStore_Paris _7_ In addition to the bike, the exhibition also highlights the men and women who share their journeys and their expertise in the art of travelling. Journalists, brand ambassadors, beginners or experts, all adventurous motorcyclists will visit “The Galery by Ducati” to share their personal stories with the Multistrada V4.

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This space dedicated to travel and adventure will be open to all, young and old, enthusiasts and the curious, throughout the end of the year and until the middle of January 2022. One of the most remarkable adventures of the Multistrada V4 to be followed on site or on Ducati.com, for those who are further away.