ASIASTAR Unveils X9-3 Designed by Pininfarina

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Turin, Italy – ASIASTAR, Chinese company that has been dedicated to bus manufacturing for more than 60 years, part of Weichai Group, has unveiled the X9-3, a high-end tourist coach with exterior and interior design by Pininfarina. The presentation of the first prototype of the bus took place in Yangzhou city on the occasion of the ASIASTAR Business Conference.

2 Asiastar1 The modern and avant-garde shape of the bus combines European industrial design concepts with modern Chinese fashion elements, showing elegance and luxury. The fully optimised driving area, the newly arranged passenger area, the golden powertrain with optimised power matching and the lightweight design of the whole bus show the high quality of ASIASTAR buses.

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8 Asiastar8 Mr. Jia Kaiqian, General Manager of ASIASTAR, explained: “This new bus is targeted at the domestic high-end tourism market and overseas high-end market, and represents a brand new platform for ASIASTAR Bus’ high-end tourism buses. This new vehicle was developed in cooperation with well-known design house Pininfarina over a period of two and a half years. The styling and interior give a refreshing feeling, and the quality and performance of the product has been taken to a new level.”

Asiastar9 The design of the X9-3 has been jointly developed by Pininfarina design teams in Italy and Shanghai. “The collaboration with ASIASTAR comes in the wake of the vast experience gained by Pininfarina in the design of means of transport beyond automotive, from high-speed trains to busses, from trams to trucks – commented Chief Creative Officer of Pininfarina, Kevin Rice. – State-of-the-art technology and top-of-the-line design will enhance the user experience, encourage more people to leave their cars at home and help relaunching tourist transport. ASIASTAR X9-3 opens to a new generation of high-end tourism buses, where unrivaled comfort matches the highest technology: design expresses those values with a modern and innovative language, with dynamic exterior lines and a sophisticated interior.

Asiastar3 On the exterior, developed in Italy, the front looks protected by the two sides thanks to innovative graphics: an aluminum blade connecting all these elements gives dynamism and luxury feeling. At the rear, very distinctive graphics and technological tail lamps create a distinctive character”.

Asiastar4 Matteo Piguzzi, Head of Design of Pininfarina Shanghai, explained: “The interior has a Driver Oriented structure for the best comfort and safety of the driver: it is a modern dynamic wrap around the driver, and newly re-interpreted ASIASTAR design language. The Coach Area is unique with high-quality details to create a unique and exclusive travelling experience”.