Alfa Romeo and Jeep Sponsor Egyptian International Equestrian Tournament in Somabay

Cairo, Egypt – Alfa Romeo and Jeep, represented by Stellantis Egypt, have announced their sponsorship of the Egyptian International Equestrian Tournament, scheduled to take place at Somabay on the Red Sea from December 3 to 6, 2026.

The partnership underscores Stellantis Egypt’s commitment to supporting sports, youth development, and community engagement, while bringing two of its iconic brands closer to customers, sports enthusiasts, media, and key stakeholders.

The sponsorship was announced during a press conference held at the Ministry of Youth and Sports, attended by senior representatives from Egypt’s sports and business communities, including Gohar Nabil, Minister of Youth and Sports; Sherif El Meseery, CEO of Somabay; Dr. Ismail Shaker, President of the Egyptian Equestrian Federation; Ahmed Ebeid, CEO of RMC Agency; Hesham Hosny, Managing Director of Stellantis Egypt; Mohamed Dessouki, Head of Marketing, Media & PR at Stellantis Egypt; Marine Mouris, Marketing Manager at Stellantis Egypt; and Khaled Fekry, Sales Director for Alfa Romeo and Jeep at Stellantis Egypt.

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As sponsors of the tournament, Alfa Romeo and Jeep will support an international sporting event that brings together leading equestrian talent and highlights the values at the heart of world-class competition, including excellence, performance, passion, strength, determination, and heritage.

The partnership also reflects Stellantis Egypt’s broader commitment to initiatives that contribute to sports development and youth empowerment, while strengthening engagement with the wider community.

For Alfa Romeo, the partnership represents a natural extension of the brand’s long-standing sporting heritage and its pursuit of performance, precision, passion, and Italian excellence.

With a history deeply rooted in competition and motorsport, Alfa Romeo shares with the equestrian world a relentless pursuit of excellence and the belief that exceptional performance is driven by talent, discipline, and determination.

The tournament therefore provides an ideal platform for the brand to connect its rich sporting heritage with an international event that celebrates skill, dedication, and competitive spirit.

For Jeep, the Egyptian International Equestrian Tournament offers a fitting platform to showcase the brand’s distinctive spirit of adventure and performance.

The strength, courage, resilience, and passion demonstrated by equestrian athletes closely reflect the values that have defined Jeep for generations. At the same time, Somabay’s spectacular Red Sea setting complements the brand’s longstanding association with exploration, freedom, and memorable experiences.

Beyond its sporting dimension, the tournament is also expected to contribute to Egypt’s growing profile as a destination for major international sporting events, bringing together sport, tourism, hospitality, and international participation in one of the country’s most distinctive destinations.

Commenting on the partnership, Hesham Hosny, Managing Director of Stellantis Egypt, said: “We are proud that Alfa Romeo and Jeep are sponsoring the Egyptian International Equestrian Tournament, a world-class sporting event that reflects excellence, passion, and achievement. Supporting initiatives that inspire and empower younger generations is fully aligned with Stellantis’ long-term commitment to Egypt. We look forward to contributing to the success of this prestigious tournament and celebrating the exceptional talent and sportsmanship it brings to the region.”

Mohamed Dessouki, Head of Marketing, Media & PR at Stellantis Egypt, added: “At Stellantis Egypt, we believe that sport plays an important role in inspiring communities and supporting youth development. Our sponsorship of the Egyptian International Equestrian Tournament through Alfa Romeo and Jeep demonstrates our commitment to supporting high-profile events that elevate Egypt’s international standing while creating meaningful connections with customers and sports enthusiasts. We are honored to be part of this remarkable event and look forward to its success.”

The four-day tournament is expected to provide a dynamic platform for athletes, spectators, media, customers, sports enthusiasts, and industry stakeholders. Alfa Romeo and Jeep will participate in the event experience, showcasing the distinctive character of two brands united by a shared passion for performance, achievement, and excellence.

Set against the backdrop of Somabay’s Red Sea destination, the tournament will combine the excitement and prestige of international equestrian sport with the unique lifestyle and hospitality experience for which the destination is renowned.

Through their sponsorship, Alfa Romeo and Jeep reaffirm their commitment to supporting initiatives that bring people together around shared passions, inspire the next generation, and contribute to strengthening Egypt’s position as a leading destination for international sport and tourism.