Shell Lubricants Egypt Strengthens Its Foothold in the New Energy Vehicle Market Through Strategic Partnership with MANDREAM

Cairo, Egypt – Shell Lubricants Egypt (SLE) has taken a significant step towards expanding its presence in Egypt’s rapidly evolving new energy vehicle (NEV) market after signing a strategic cooperation agreement with MANDREAM, the exclusive authorized importer and distributor of BYD vehicles in Egypt. Under the agreement, Shell will supply specialized oils and fluids designed to meet the technical and operational requirements of BYD vehicles, including new energy models.

The partnership marks an important milestone in Shell Lubricants Egypt’s growth strategy, bringing together Shell’s extensive global expertise in lubricant technology and BYD’s international leadership in the development of new energy vehicles. The collaboration aims to provide Egyptian motorists with advanced lubrication solutions that support vehicle performance, protection and maintenance in line with the latest automotive technologies.

Commenting on the agreement, Eng. Haytham Yehia, Cluster General Manager for the Middle East, Egypt and Central Asia at Shell Lubricants, and Chairman and CEO of Shell Lubricants Egypt, said:

“This partnership brings together Shell’s global expertise in lubricants and BYD’s leadership in new energy vehicles. It is particularly significant for us as it represents a further expansion of Shell Lubricants Egypt’s business in this promising segment and reinforces our commitment to meeting the needs of BYD vehicles in Egypt. We see considerable potential in this collaboration to bring our advanced technologies to motorists choosing these vehicles, offering high-quality oils and fluids that help maintain vehicle performance and provide protection during everyday operation.”

Through this agreement, Shell further strengthens its position in the NEV segment by offering specialized lubrication products and fluids tailored to the evolving technical requirements of BYD vehicles. The segment encompasses a range of technologies, including plug-in hybrid electric vehicles and hydrogen fuel cell vehicles, each with distinct operating systems and maintenance requirements. Specialized fluids and lubricants play an important role in supporting the performance, efficiency and long-term maintenance of these advanced vehicles.

Khaled Youssef, CEO of MANDREAM, highlighted the importance of the partnership, saying: “We believe in the importance of building strategic partnerships with leading international companies to support our expansion plans and enhance the value we deliver to our customers. Our partnership with Shell Lubricants Egypt reflects this approach, bringing us together with a partner that offers extensive global expertise and advanced technological solutions. This collaboration supports our vision of developing an integrated after-sales service network, keeping pace with the rapid growth of Egypt’s electric and hybrid vehicle market, and continuing to expand our network of technology centres.”

The agreement also reflects Shell’s ongoing commitment to strengthening its position in Egypt’s passenger car motor oil market through continuous investment in research and development and the transfer of its global technological capabilities to local markets. By extending its expertise to the new energy vehicle segment, Shell aims to address the changing needs of motorists while delivering lubrication solutions that meet the specific technical demands of modern automotive technologies.

The partnership with MANDREAM builds on Shell Lubricants Egypt’s established presence across the country’s automotive industry. More than 25 automotive brands recommend Shell lubricants across various vehicle categories, while the company maintains strong partnerships with leading automotive manufacturers, distributors and dealers in Egypt.

With BYD joining its growing network of automotive partners, Shell Lubricants Egypt is further consolidating its market position and expanding its portfolio of specialized oils and fluids. The move underscores the company’s commitment to supporting the transformation of Egypt’s automotive sector and meeting the evolving requirements of a new generation of vehicles on Egyptian roads.